Cold Fusion Club - Wellness Brand Identity

Ancient healing wisdom. Modern performance.

Cold Fusion Club is a Phoenix-based wellness collective focused on restorative disciplines. The branding challenge was to visualize the concept of duality—the balance between intense activity and deep recovery.

The Design Solution: We created a dynamic logo symbol that fuses a burning flame with a crystallized ice structure. This split warm-orange and cool-blue color palette represents the physical sensation of contrast therapy (hot/cold treatment), appealing to athletes and those seeking holistic healing.