Sunset Liquors logo featuring a stylized orange and yellow sunset over water, framed by an arch with vintage typography, set against a light background.
Sunset Liquors branding displayed over a dark, rustic wooden storefront background featuring an American flag, emphasizing its local West Cape May location.
Branding collage for Sunset Liquors showing the exterior shop signage and the sun icon logo variation on both white and black backgrounds.
Brand identity showcase for Sunset Liquors, featuring the sunset logo, a view of the boutique interior with shelves of bottles, and the exterior storefront with an American flag.

Sunset Liquors - Retail Brand Identity

Vintage charm for a local staple.

Sunset Liquors is a boutique store located in the heart of West Cape May, NJ. With a history spanning 7 years, the brand needed to appeal to both loyal locals and visiting vacationers.

The Design Solution: We crafted a visual identity that captures the nostalgic feeling of a classic beach town. The logo features a warm sunset-over-water motif encased in a retro badge shape. Paired with rustic typography, the branding fits perfectly with the store's wooden exterior and American flag decor, creating an inviting atmosphere.

  • Location
    West Cape May, New Jersey (NJ)
  • Services provided
    Retail Branding
    Logo Design
    Storefront Signage
  • Industry
    Retail & Spirits
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