Rancho Monte Alegre - Luxury Brand Identity

Capturing the spirit of the American Riviera.

Rancho Monte Alegre is a historic 3,000-acre estate located minutes from Montecito, offering pristine creeks, waterfalls, and ocean views. The branding needed to reflect the untouched beauty of this landscape.

The Design Solution: We created a logo system based on the Four Elements found on the property: The Sun (Energy), The Ocean (Water), The Flora (Leaves), and The Mountains (Earth). These four quadrants come together to form a cohesive square, symbolizing the balance of nature and luxury living in Santa Barbara.