Caleo - Wealth Management Identity

Vision. Freedom. Security.

Caleo is a boutique wealth management firm serving high-income earners and retirees. The challenge was to move away from the stuffy, traditional bank aesthetic and create a brand that felt aspirational yet secure.

The Design Solution: We developed a premium logo centered around a stylized golden bird icon rising within a circle. This symbolizes financial freedom, the "nest egg," and having a clear vision for the future. The gold and black color palette communicates luxury and stability, positioning Caleo as a trusted partner for high-net-worth individuals.