Alex Boyé - Artist Brand Identity

A visual voice for the 'Rising Artist of the Year'.

Alex Boyé is a British-American singer known for his dynamic African-infused pop music. After being named "Rising Artist of the Year" by Pepsi and Hard Rock Cafe, he needed a brand identity that matched his powerful stage presence.

The Design Solution: We developed a majestic logo centered around a stylized Golden Lion. This icon pays homage to his Nigerian heritage while symbolizing strength, leadership, and vocal power. The gold and black color palette elevates the brand, positioning Alex not just as a singer, but as a global entertainment icon.