Resilient Watertown - Sustainability Brand Identity

Taking action together for a better future.

Resilient Watertown is the unifying brand for the sustainability initiatives of the Town of Watertown, MA. The goal was to create an inclusive identity that speaks to a diverse community balancing industrial history with a modern tech sector.

The Design Solution: We created a landscape-style logo that harmonizes the built environment with nature. The design features a continuous line connecting city buildings, trees, and active transport (a bicycle) sitting above the waves of the Charles River. The fresh green and blue color palette reinforces the themes of clean energy, water conservation, and community health.