Speak Sweetly ATX - Bakery Brand Identity<

Whimsical treats for Austin's sweet tooth.

Speak Sweetly ATX is a boutique bakery and food truck in Austin, Texas, specializing in innovative flavor combinations. The brand needed to be fun, feminine, and memorable to stand out in the city's vibrant food scene.

The Design Solution: We created a clever visual double-entendre for the logo. The icon depicts a classic cupcake, but the pink frosting is stylized to form a pair of lips, directly playing on the brand name "Speak Sweetly." This playful, inviting imagery was applied across packaging, business cards, and the mobile food trailer wrap.