Better Life Tribe Wellness Brand Identity & Logo Design

The Community

The Better Life Tribe is a community-driven business focused on the keto lifestyle and financial freedom. Based in Hawaii, the brand represents a balance of hard work and relaxation.

The Design

We designed a circular badge logo that serves as a “seal of belonging” for the tribe. The imagery features Palm Trees and a Hammock, instantly communicating the goal of the business: freedom to enjoy life. The gold and black color palette elevates the brand, positioning it as a premium lifestyle choice rather than just a health supplement.

Badge of the Tribe

The lockup carries the line Fueled by Ketones, keeping the community's keto foundation visible inside the mark itself rather than buried in copy. The black and white version handles everyday applications while the gold-on-dark treatment gives premium materials their weight.

The brand imagery shows the promise in motion: a group running on a Hawaii beach beneath the gold logo, hard work and island life in a single frame. Because the badge reads as a seal rather than a corporate logo, members treat wearing it as a statement of identity, which is exactly how a community brand earns its keep.

The Result

The badge logo became a rallying symbol for the community, working equally well on merchandise, social media profiles, and event banners. Its gold and black palette gives members a sense of premium belonging that sets the tribe apart from generic health supplement brands. The identity helped unify the group’s messaging across Hawaii and beyond, turning casual followers into committed advocates.

This project is part of the brand identity design services I offer to clients worldwide.