Keke Lashes Beauty Brand Identity & Logo Design

The Studio

Keke Lashes is a premium eyelash extension studio located in Copenhagen, Denmark. The brand required a visual identity that felt sophisticated, feminine, and clean, appealing to a high-end Scandinavian clientele.

The Design

We developed a minimalist typographic logo centered around the concept of “The Frame.” Just as eyelashes frame the eyes, the logo typography is partially enclosed by a delicate square border. The soft nude and dusty pink color palette reinforces the brand’s focus on natural beauty and gentle care.

The Product Line

The Frame concept proved strong enough to carry a full retail range. The Vippelim lash glue tubes, the Barely Nude palette, gold application tweezers photographed against pink lace, plush bunny-ear headbands and satin ribbons: each piece repeats the square border and soft nude palette, so the products merchandise themselves as a set.

Even the stationery, including Save the Date cards in the same Scandinavian minimalist aesthetic, stays inside the system. The close-up photography of lash work on models gives the brand its proof of craft, while the packaging gives it shelf presence worthy of Copenhagen's design culture.

The Result

The finished identity translates beautifully across packaging, branded accessories, and the studio’s physical space in Copenhagen. Clients regularly comment on the cohesive, high-end feel of every touchpoint, from the lash glue tubes to the plush headbands. The “Frame” concept proved versatile enough to anchor a full product line while keeping the brand unmistakably Scandinavian in its restraint.

This project is part of the brand identity design services I offer to clients worldwide.