Catalina Masonry Products - by qcp - Industrial Brand Identity

Handcrafted quality in precast concrete.

Catalina Masonry is a specialized division of QCP, focused on manufacturing architectural details like wall caps, pilaster caps, and pool coping. The brand needed to communicate both industrial strength and artisanal precision.

The Design Solution: We developed a clean, architectural wordmark that reflects the structure and stability of masonry products. The typography is modern and sharp, utilizing a stylized 'A' to mimic the shape of a structural support beam. The earthy color palette and textured applications (like embossed leather) emphasize the tangible, high-quality nature of the materials.