Van Isle Vapes - Retail Brand Identity

Local pride in every cloud.

Van Isle Vapes is a specialized retail store based in the scenic Vancouver Island, Canada. The brand needed a visual identity that connected the product with the local geography and community pride.

The Design Solution: We created a clever typographic logo where the letter 'I' in 'Isle' transforms into a stylized vape pen. The vapor rising from the device forms the exact geographic silhouette of Vancouver Island. This "hidden" element creates an instant connection for locals while maintaining a premium look through the gold and black color palette.