Live. Love. Lift.

Zbody Fitness is a Miami-based fitness brand dedicated to empowering women through weightlifting and confidence building. The goal was to create a brand that felt strong yet approachable, breaking the intimidation of the weight room.

The Design Solution: We created a playful yet powerful icon that merges a Dumbbell with a Cupcake. This symbol perfectly encapsulates the brand's philosophy of balance: working hard while still enjoying life. The vibrant pink and blue gradients create an energetic aesthetic that appeals directly to a modern female demographic.