Me Mom - Maternity Brand Identity

Comfort and style for the journey of motherhood.

Me Mom is a maternity wear and accessories brand based in Sydney, Australia. The brand focuses on providing expectant mothers with clothing that is both comfortable and fashionable during a transformative time in their lives.

The Design Solution: We created a soft, rounded visual identity that evokes feelings of care, warmth, and protection. The logo features a gentle heart shape enveloping the word "me," symbolizing the connection between mother and self-care. The pastel pink and baby blue color palette is classic to the industry, instantly signaling "baby" and "care" to the target audience.