Lucas Orthodontics - Medical Brand Identity

A smile as grand as the Sierras.

Lucas Orthodontics provides genuine, conservative care in Folsom, California. They wanted to move away from clinical, sterile branding and embrace the outdoor lifestyle of their community.

The Design Solution: We designed a badge-style logo that features the silhouette of the local Sierra Nevada mountains, cleverly integrating a subtle smile curve. The teal and grey color palette feels fresh and modern, while the extensive merchandise line (custom t-shirts) turns patients into brand ambassadors, fostering a strong sense of community pride.