Paddle Out surf brand logo featuring a shark fin shape with vibrant rainbow stripes, overlaid on a dark ocean background.
Official circular badge logo for Paddle Out, established in 2019 in Byron Bay, featuring the iconic rainbow shark fin design.
Clean and modern logo design for Paddle Out lifestyle clothing, highlighting the colorful shark fin icon against a light background.
White outline version of the Paddle Out logo overlaid on an underwater shot of a surfer paddling, capturing the Byron Bay surf culture.
Paddle Out branded merchandise including black t-shirts and stubby holders displayed at an outdoor market event.
Creative variation of the Paddle Out logo where two rainbow fins mirror each other to form a heart shape, symbolizing love for the ocean.
The Paddle Out Byron Bay circular emblem displayed on a textured black background, emphasizing the brand's established date of 2019.
Symmetrical Paddle Out logo design on a white background, creating a heart shape from two rainbow surfboard fins.
Skateboard deck design featuring the Paddle Out branding and rainbow stripes, displayed on a vibrant yellow background.
Bottom view of a skateboard deck customized with Paddle Out branding, showcased against a bold red background.
Paddle Out lifestyle branding applied to a skateboard, highlighting the connection between surf and skate culture on a green background.

Paddle Out - Surf & Lifestyle Brand Identity

Born in the waves of Byron Bay.

Paddle Out is a lifestyle clothing brand established in 2019 in the iconic surf town of Byron Bay, Australia. The brand bridges the gap between surf culture and street style, appealing to youth who live for the ocean and the skate park.

The Design Solution: We created a vibrant, circular badge logo featuring a stylized surfboard fin. The rainbow color palette reflects the diverse, energetic spirit of the Australian coast. This flexible identity system was designed to scale effortlessly across apparel, skateboard decks, and accessories like stubby holders.

  • Location
    Byron Bay, Australia
  • Services provided
    Brand Identity
    Apparel Design
    Merchandise
  • Industry
    Fashion & Sports
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