NorthStarWare - Tech Brand Identity

Guiding technology to its peak.

NorthStarWare is a premier software and technology consulting firm based in Golden Valley, Minnesota. The branding challenge was to visualize the concept of "finding your true north" in a complex digital landscape.

The Design Solution: We created a sleek, geometric logo that utilizes negative space to form a mountain peak intersecting with a guiding star. The triangular shape suggests stability and upward momentum, while the cool blue and cyan color palette conveys technological expertise, clarity, and trust.