Shower Doors of Charlotte Brand Identity & Logo Design

The Client

Shower Doors of Charlotte specializes in custom frameless glass projects for high-end clients, builders, and designers. In a niche industry defined by precision, they needed a brand identity that reflected their attention to detail.

The Design

We developed a sophisticated visual identity featuring a stylized icon that merges a water droplet with a royal crown. This symbolizes their position as a market leader in quality. The branding was extended across digital assets and their vehicle fleet, ensuring a cohesive look for the installation team.

The Fleet and the Finish

The brand lives in two places: on the road and in the bathroom. The installation team photographs in front of their blue service van, its wrap detailed with water droplets, the mobile face of the company across the Charlotte metro. The water-crown icon above the windscreen tells builders exactly who has arrived.

On the finished side, photography of high-end bathroom interiors with custom tile showers shows the standard the brand promises, the logo presented on its signature blue alongside work that justifies it. Between the two, business cards and uniforms carry the same mark, completing a system with no weak link.

The Result

The water-crown icon positions Shower Doors of Charlotte as a premium provider in a trade where most competitors rely on generic clip art. The branded vehicle fleet now serves as a mobile billboard across the Charlotte metro area, building name recognition with homeowners and builders alike. The cohesive identity across business cards, uniforms, and digital channels has helped the company command higher-end projects with confidence.

This project is part of the brand identity design services I offer to clients worldwide.