Elegance on the Grand Traverse Bay.

Wind Dancer offers high-end sailing tours in Traverse City, Michigan. The goal was to create a visual identity that elevated the brand above standard tourist attractions, appealing to a sophisticated demographic seeking a premium sunset experience.

The Design Solution: We crafted a fluid, continuous-line logo that captures the silhouette of the schooner's sails in the wind. The Deep Nautical Blue color palette reflects the waters of Lake Michigan, creating a clean, timeless look applied across crew merchandise, digital assets, and the vessel itself.