Resolute Lending - Corporate Brand Identity

Direction. Stability. Strength.

Resolute Lending is a residential mortgage firm based in Nashville, IN. In the competitive financial sector, they needed a visual identity that projected immediate trust and unwavering capability.

The Design Solution: We created a bold, geometric logo centered around a stylized star and an upward-pointing chevron. This iconography symbolizes upward mobility and home ownership success. The vivid red color palette was chosen to convey energy, passion, and strength, setting them apart from the traditional blue often used in banking.