Bethom Contracting - Construction Brand Identity

Strength, Loyalty, and Restoration.

Bethom Contracting specializes in luxury home remodeling and critical fire/water restoration in Phoenix, Arizona. The branding challenge was to balance the high-end nature of their remodeling work with the toughness required for disaster restoration.

The Design Solution: We built the identity around a bold Bulldog Mascot, symbolizing tenacity, protection, and reliability. The strong black and red color palette commands attention on job sites, while the clean, block typography ensures the brand looks professional on everything from business cards to heavy machinery.