Refinatto Auto Detail & Barbershop Brand Identity

The Client

Refinatto is a unique lifestyle concept in Vila Nova de Gaia that merges high-end automotive detailing with a traditional gentlemen’s barbershop. The branding needed to appeal to car enthusiasts who value aesthetics and precision.

The Design

We created a sleek, aerodynamic logo centered on the letter “R”, evoking the lines of a sports car and the sharpness of a razor. The black and red color palette communicates power, passion, and exclusivity, perfectly matching the high-performance vehicles serviced in their studio.

A Studio, Not a Garage

The interior photography makes the positioning physical: hexagonal ceiling lighting over a premium detailing bay, wall signage carrying the aerodynamic R, a space styled closer to a flagship showroom than a workshop. The barbershop concept fits naturally inside it, one venue for two kinds of precision grooming.

The portfolio imagery features the machines that justify the brand's tone, a Porsche, a Toyota Supra, a Subaru WRX, alongside close-ups of paint-correction work on red coachwork. Set against the black and red system, every photograph restates the promise: aesthetics and precision, for cars and their owners alike.

The Result

The finished identity gives Refinatto a visual presence that matches the precision of their work. The aerodynamic R symbol translates seamlessly from shop signage to social media, reinforcing the brand at every touchpoint. Paired with the bold red and black palette, the logo holds its own alongside the high-performance vehicles that fill their studio in Vila Nova de Gaia.

This project is part of the brand identity design services I offer to clients worldwide.