Higher Standards - Financial Brand Identity

Planning for a secure future.

Higher Standards is a wealth management firm in Tampa serving upper-middle-class clients. In the financial sector, trust is the ultimate currency. The branding needed to reflect stability, clarity, and a forward-thinking approach.

The Design Solution: We created a dynamic logo centered on a stylized blue vortex. This icon represents centripetal force—bringing assets together and protecting them—while also suggesting upward growth. The "Financial Blue" color palette was chosen to evoke feelings of calmness, intelligence, and corporate responsibility.